Opportunity: A company with innovative self-massage tools had created a product with tremendous therapeutic potential. Despite interest from Pilates instructors at demonstrations, only 10% made purchases—suggesting an opportunity to help them see the full value.

The opportunity wasn't about product quality but about illuminating possibilities—helping instructors envision how these tools could enhance their practice and delight their clients.

Approach: We developed energising "Train-the-Trainer" workshops that:

• Built progressive confidence through engaging, graduated learning experiences

• Demonstrated multiple exciting applications across different body regions

• Provided creative guidance on integrating tools into existing sessions

• Equipped instructors with engaging client communication frameworks

The Aha Moment: Instructors experienced a magical moment when their eyes lit up—suddenly understanding not just how to use the tools, but how these tools could transform their practice and create amazing outcomes for their clients.

Results:

• 600% increase in enthusiastic adoption (from 10% to 70%)

• Creation of a vibrant network as studio owners became passionate wholesale customers

• Ongoing integration of tools into regular client sessions

• Enhanced client satisfaction through the combined approach